This sums up my opinion on music downloads pretty well. I will never, ever buy DRM’d music (sorry Apple) — I love Amazon.com’s music downloads, because they have no real DRM (they do, however, have ID3 tags that identify them and possibly the user; I don’t care enough to find out, as I don’t distribute my music so it’s not a problem for me). But a few examples of bad DRM burns: MSN Music, Yahoo!’s music service, Walmarts, the MLB ripping people off with video systems.
When you lock down digital files and then change the way the files are played, you are in essence screwing your customers. And DRM is only a problem for legitimate customers. I can’t say this enough. Pirates of all sorts are the type of people willing to get around DRM to play music, or watch video, or play video games. They have the know-how, or know people who do, and can break any system that you can come up with. If it can be seen, heard, or loaded into RAM, it can be ripped off. There is no solution for this.
If it can be enjoyed under any circumstances it can be pirated. Period, end of story. Bootlegging and the like will never be stopped. Ever. There’s no reason to talk about punishing the people that do it, there’s no reason to try and stamp it out, because whatever line is drawn, they will cross. Government cannot stop illegal trade of merchandise: Just ask the drug barons of the world. Government is not ruthless enough to truly stamp anything out. We can’t even fight terrorism harshly enough to eliminate the problem and scare people off of it. We certainly won’t stop music piracy.
Now that I got that out of the way.
As a consumer, DRM pisses me off. Trying to get a DVD to play in Linux? I can’t, not legally, because of DRM. DRM that doesn’t prevent me from actually pirating said movie in the first place — it just prevents me from legally playing a movie I paid for on my personal computer. I should be forced to use software I find abhorrent in order to view media I pay for on a PC? That’s ridiculous, especially when the DRM and DMCA give absolutely no gain to the content producers. CSS, the encryption scheme on DVDs, has stopped zero piracy. Every movie I own I could download for free from bittorrent, in many cases as a DVD rip without any DRM.
It just annoys people that legitimately bought their wares. And I know some (and I’ve seen this in the blogosphere and won’t name names) would like to blame pirates for this sort of thing, but it isn’t their fault. The media companies — specifically the MPAA and RIAA members — would like nothing more than to arrange for a pay per view system, and they’ve said as much. During the VCR hearings, Jack Valenti, then head of the MPAA, unironically compared the VCR to the Boston Strangler. Because people would be able to watch movies whenever they wanted!
Which is obviously communism.
As our culture evolves, we have more time for entertainment than at any time before, and entertainment becomes cheaper and more widely available — compare music now to music four hundred years ago. I would never have the access to such a vast library of beautiful music then. I do now, however. Technology lifts us up and improves our culture by improving our access to said culture, and it makes media cheaper to produce. These companies need to get with the program. It’s not like they’re hurting for money — stars still get paid millions upon millions of dollars to appear in movies, music executives are some of the richest people in the nation. What did the RIAA labels take in during 2007? 2008 so far? What about the MPAA studios?
The Dark Knight was available to anyone with an internet connection within hours of the first screening. I know because I checked out of curiosity; I didn’t pirate the movie, however, because I went and saw it at midnight (and then two further times over the course of the summer). Despite being available for free almost instantly, the movie made how much money? Worldwide, just shy of a billion goddamn dollars. That’s over 400% profit, and it hasn’t even hit DVD yet. It’ll probably make more money than God when it hits DVD. Yet it was pirated like hell. Because in the grand scheme of things, piracy isn’t the problem.
DRM probably costs more to implement for various companies than it’s worth in lost sales — and who knows how many future sales are lost over infuriating DRM (we’re looking at you Sony BMG, I see what you did there with the rootkit).